very cool video

if you flash a lego box in front of the kiosk, you can see an interactive 3d rendering of the lego model.

Also, check out this lego animation.

Gets kids off the couch and play outside!

Check out this packaging concept for Axe. [source]

I love the Pleo!

Check out this CNBC segment featuring Lego’s innovation efforts. The Company actively solicits ideas from its customers, and customers even vote on the products they would buy, to assist Lego with product development priorities.

You can imagine the advertising possibilities with this 3M display technology…

A Discovery Channel feature on the possibility of developing a time machine.

Finally, a 1939 video for the World’s Fair, which presents a vision of the futuristic world of 1960!

Bridge Street Toys recently launched a collection of new industrial building sets of an ice cream factory, an oil refinery, a water treatment plant, and other industrial structures, which have working tanks, pipes, valves, and pumps for water management.

I think the concept is good, but I just wish Bridge Street’s website did a better job of selling them. There should be better images, and video demonstrations.

A cool laser game with an Egyptian fire theme is re-branded this season as Khet, the Egyptian word for fire. It’s chess meets checkers meets laser tag! Mirrors need to be arranged on the board in such a way that a laser is reflected to hit your opponents Pharaoh piece.

Also, check out this You Tube video of Zoundz!

And, check out this video of the Lego Mindstorm Robot!