Target, in a direct mail promotional campaign, is mailing a coupon flipbook, which contains an entertaining flip show animation, in addition to coupons for product discounts. The book certainly garners more attention and permanence than simply an envelop of coupons. Check out this video of the flip book in action!
The official website for the upcoming movie Snakes on a Plane has an innovative marketing feature, an option to request the voice of Samuel Jackson call someone you know with a personalized message via 7 questions asked on the site – check it out!
Also, you can personalize your myspace page with a Snakes theme.
Tate Britain displays British art from 1500 to today, and has devised a new way of viewing its displays with a range of themed ‘Collections’ on its website. The collections suggest a number of personal journeys you could take, reflecting different moods and enthusiasms, and offers you the chance to create your own collection. [Thanks, Reynold D'Silva]
Haagen-Dasz and Austrian Postal Service launched a limited edition series of stamps featuring original artwork and an adhesive infused with flavors like Cookies & Cream and Macadamia Nut Briddle. For every ten scoops of ice-cream purchased, a book of stamps was given out, as part of a loyalty program.
[thanks, Ilya Vedrashko]
