The experiences Campfire create could be even richer and more dynamic. Imagine participating in a game where you actually have to participate in a heist, and then evade law enforcement in an Aston Martin in a simulated car chase, for example (a video game on steroids). Simply passively watching such things happen in a movie, if such an active and real entertainment opportunity existed, would be merely an artsy experience like watching plays. For more color on this, and to read my developing vision for next-generation entertainment, click here.
Check out this advertisement for Mexico travel with live models inside a trailer with transparent walls! Inside there’s sand, palm trees and women in bikinis! The actors play beach volleyball, and give each other massages etc.! [thanks, Software Development Manager]
[UPDATE 12-31-06: Check out this YouTube video below.]
An Atlanta condominium development project has deployed 100 mannequins to market its condominium residences, and symbolize the revitalization of its neighborhood. Check out the pictures and videos. [thanks, Ilya]
An interactive display in Lisbon’s airport advertises the N-90 in a way reminiscent of Minority Report: When passengers approach, the display swivels for optimal viewing, and captures and displays a photographic image of the passenger. It’s only a matter of time before such installations utilize biometric 3-D facial scanning technology to accurately determine your name etc. [thanks, David Polinchock]
Related interactive displays previously on SHARKRIDE –
Inspired by the milliondollarhomepage.com concept, a web page that has raised over a million dollars by selling pixels for advertising, Amsterdam-based Sandberg Institute is selling advertising on its entire building’s facade. BMW, Apple and Nike are among the initial advertisers. [Thanks, Billy T]
I’m intrigued by the success of infomercials as a vehicle to sell products. Infomercials are a $256 billion-per-year industry (including its business-to-business component), according to the Electronic Retailing Association. The fame and success of the Foreman Grill, numerous exercise machines etc. etc. is clear.
WMJ entrepreneurial idea of the day: what about an e-commerce emporium, where via video blogs people sell one or two products a day. It would be like a daily cool hunting site meets digg meets YouTube meets the infomercial. The best sellers would rise to the top of the listings, and there would be a daily top ten listing of sellers. It would be Internet-enabled democratization of the infomercial and seems like somethingYouTube.com could do to generate revenue, or an interesting opportunity for eBay.
Virgin Mobile USA is launching a program June 14 whereby people can earn up to 75 minutes of free talk time a month simply by watching 30 second ads and answering a few easy questions to prove they were paying attention. Virgin has 4 million (mostly teenage) consumers. [via nyt]
An IKEA guerrilla marketing campaign in New York for Design Week had 600 outdoor “interior” installations, including living rooms in bus stops, and stools and rugs for phone booths. Apparently, most of the installations were stolen.
Siemens is developing paper-thin display technology, which is composed of a polymer-based photochromic material, and capable of displaying digital text and images. The power source is based on commercially available, ultra-thin batteries, and the images are stored by electronic memory strips.
In less than two years, Siemans says that electronic display technology will be so inexpensive it could be used on everything from milk cartons to cereal boxes.
The Netherlands has introduced a “video stamp,” which utilizes a sophisticated variation technology to the simple three or four framed disney characters on a ruler who moved, depending on the angle it was held, which we had when we were kids. The technology can be applied to business cards, vending machine signs, billboards etc. — and potentially packaging. For more information, visit Lenticular.
