Building brand equity by investing in public works
Monday March 09th 2009, 3:25 pm

American express donated money to build part of a public park in downtown buenos aires. Also, check out these street signs with Sony ericsson ads on them.

Is the US memorializing its contribution to building schools and infrastructure in Iraq and Afghanistan in such a way?

Also, why not solicit more advertising bucks for public works? (there are ads on bus stops and in metro stations) but why not Coke Street? Or, Hyundai Park?

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