http://sharkride.com/blog/2009/01/02/limited-run-retail-brands-thought-exercise/ A Wm. Matthew Jaunich presentation of innovative concepts. Tue, 12 Jan 2010 03:13:06 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://sharkride.com/blog/2009/01/02/limited-run-retail-brands-thought-exercise/comment-page-1/#comment-36551 Melissa Sat, 03 Jan 2009 22:21:28 +0000 http://sharkride.com/blog/?p=1203#comment-36551 Have you seen the new pepsi logo or perhaps that Mcdonalds has changes their packaging. People want to buy products that they trust and recognize. As in a nightclub things come and go fast with fads and fashions. Word of mouth travels quickly and people come and go. As in retail it takes years sometime to develop a brand, the work that it takes sometimes, is not worth the hassle and the money to change, but is has been done. Or perhaps the combining of brands such as Robinsons-May. It takes money to revamp and re outfit all necessary signage and such change logos sometimes economically it might not be worth it. Have you seen the new pepsi logo or perhaps that Mcdonalds has changes their packaging. People want to buy products that they trust and recognize. As in a nightclub things come and go fast with fads and fashions. Word of mouth travels quickly and people come and go. As in retail it takes years sometime to develop a brand, the work that it takes sometimes, is not worth the hassle and the money to change, but is has been done. Or perhaps the combining of brands such as Robinsons-May. It takes money to revamp and re outfit all necessary signage and such change logos sometimes economically it might not be worth it.

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