Friday January 02nd 2009, 11:33 pm
In Hollywood, most bars and clubs typically have a run of 2-3 years and then they shut down, remodel, and reopen under a new name (often with the same owner), and with a big, hyped opening. The bar literally stays fresh, and continues to maintain relevance and buzz.
What if a retail brand were to adopt this model?
Every three years, the company would launch with a new, fresh brand, and remodel the look and feel of its space, and would have a huge, hyped grand opening?
January 3rd, 2009 at 10:21 pm
Have you seen the new pepsi logo or perhaps that Mcdonalds has changes their packaging. People want to buy products that they trust and recognize. As in a nightclub things come and go fast with fads and fashions. Word of mouth travels quickly and people come and go. As in retail it takes years sometime to develop a brand, the work that it takes sometimes, is not worth the hassle and the money to change, but is has been done. Or perhaps the combining of brands such as Robinsons-May. It takes money to revamp and re outfit all necessary signage and such change logos sometimes economically it might not be worth it.