JellyFish, an innovative e-commerce search engine pioneering a Value per Action model, shares with the consumer part of the cost per action compensation generated by its referral. The consumer can easily find the best price across many stores, and also clearly see the ultimate price, which includes the kickback.

The Company just launched a reverse auction feature: An undisclosed quantity of a given product is available for purchase starting at 10:00am PT every weekday, and the price falls every few seconds until the entire inventory is depleted!

[Thanks, Marshall Kirkpatrick]