The following business idea was inspired by playing with Roger von Oech’s Ball of Whacks. Whether this constitutes scientific proof that the ball cultivates creativity I guess is up to you:

The ball is about the size of an orange (and breaks apart just like an orange).

So, I think of food.

And, it’s a toy of sorts. So, I think of kids.

Those two thoughts lead me to think of potential food products for kids.

The ball can be mangled and reshaped like kids like to shape their boogers.

Hold on - I need to go back to the ball for more inspiration.

I just made a creature with a spiky back. Hmmm. Reminds me of a crocodile. Kids like crocodiles!

What about a healthy snack (mom’s will like that it’s healthy) that looks like round Crocodile Boogers! It’s marketed as CROCODILE BOOGERS in cool packaging.

Thinking more about edgy concepts kids will find appealing… What about Monkey Vomit? Or, Genuine Australian Kangaroo Poo!