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This week, I had dinner at the Fish Market in Palo Alto, and received a coupon envelop that guarantees I will have to go back soon, because the coupon inside the envelop is good for at least $10, and potentially up to $100 off! Of course, they don’t tell you what the distribution is of $10 - $100 coupons inside, and you don’t know how much the coupon is worth until your server opens it after your next meal, but that’s what’s brilliant about the concept. I could see a promotion like this working for a number of firms, including supermarkets, retail outlets like Gap etc.

[UPDATE 12-2-06: I went to the Fish Market tonight with hopes of redeeming the coupon, even though it expired 2 days ago. They originally told me that they would not honor it, but when the bill came, they generously gave me a discount above and beyond the stated coupon discount of $12 (I think the waitress overheard me say that I would write about it on SharkRide.com!  Or, she just liked me.).]