While working at CAA, I assisted with integrating the Coke brand into American Idol, so when David at Ironic Sans suggests that there should be reverse product placement, it really resonates with me. Wouldn’t you buy Dunder Mifflin paper, the fictional company from NBC’s The Office, if it existed, for example?  What other fictional products would you buy?  This is essentially a derivative of movie merchandising (ie Star Wars toys), but there’s potentially a big opportunity here for design firms to collaborate with production companies and license fictional products to real companies.