Friday June 23rd 2006, 2:05 pm
Filed under: food and drink, marketing

Haagen-Dasz and Austrian Postal Service launched a limited edition series of stamps featuring original artwork and an adhesive infused with flavors like Cookies & Cream and Macadamia Nut Briddle. For every ten scoops of ice-cream purchased, a book of stamps was given out, as part of a loyalty program.
[thanks, Ilya Vedrashko]