http://sharkride.com/blog/2006/06/13/wmj-idea-of-the-day-an-online-infomercial-competition/ A Wm. Matthew Jaunich presentation of innovative concepts. Thu, 21 Aug 2008 19:47:58 +0000 http://wordpress.org/?v=2.3.1 http://sharkride.com/blog/2006/06/13/wmj-idea-of-the-day-an-online-infomercial-competition/#comment-603 SHARKRIDE Sat, 23 Dec 2006 00:30:21 +0000 http://sharkride.com/blog/2006/06/13/wmj-idea-of-the-day-an-online-infomercial-competition/#comment-603 [...] I saw the “Horny Manatee” site, an entertaining (work safe) website devoted to raising funds and awareness for the endangered Manatee, and for some reason it got me thinking about my digg meets youtube meets the infomercial idea I wrote about back in June. I think a site that featured a series of 15 second infomercials of really ugly junk hosted by a theatrical host dressed in an ugly monster costume (the costume is key) would be huge! There is a market for obscure, ugly junk (junk that is hilarious, because it’s so ugly), but the real opportunity is creating a community of visitors who go to the site for its entertainment value. It wouldn’t be hard to initially find and arbitrage ugly junk from eBay and garage sales etc., but the site could easily design its own completely ugly junk too, which is more scalable! [...] […] I saw the “Horny Manatee” site, an entertaining (work safe) website devoted to raising funds and awareness for the endangered Manatee, and for some reason it got me thinking about my digg meets youtube meets the infomercial idea I wrote about back in June. I think a site that featured a series of 15 second infomercials of really ugly junk hosted by a theatrical host dressed in an ugly monster costume (the costume is key) would be huge! There is a market for obscure, ugly junk (junk that is hilarious, because it’s so ugly), but the real opportunity is creating a community of visitors who go to the site for its entertainment value. It wouldn’t be hard to initially find and arbitrage ugly junk from eBay and garage sales etc., but the site could easily design its own completely ugly junk too, which is more scalable! […]

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