In an innovative convergence ecommerce play, New York-based Entertainment Media Works launched Star Style this week, which is helmed by former CBS President Jim Rosenfield. For years, companies have paid for product placement in television and movies, but it’s a marketing strategy that’s increasing in importance, as a result of ad-skipping technology, and Star Style aims to be a central place online where viewers can purchase things they discover via television or movies. American Idol and The Real World - Key West are among the first shows featured, so you can dress like your favorite American Idol, or buy a couch from the Real World, for example.