As I’ve mentioned, technology has enabled a democratization of creation that historically has been controlled by specialists: content development (ie the proliferation of blogs, Al Gore’s Current TV etc), product design (ie Zazzle), and innovation (ie Kettle Chips) are functions that have been been impacted by this phenomenon. Now advertising can be added to the list: 1-800 Flowers is offering consumers $5 off orders for voting on their favorite slogan for the new Happy Hour flower arrangements, a clever way to generate buzz!