In honor of the Super Bowl, I thought it appropriate to profile some innovative drinking products and accessories. Beerbelly.com has developed an innovative container for beer or drinks: a rubber bladder that straps to your body and appears to be a beer belly under your shirt. Retail: $34.95

Cold Pole manufactures a ski pole flask, an innovative vehicle for economical, chilled alcohol delivery, while skiing, or sitting on the deck of the ski lodge. Retail: $74.95 plus S & H [via Gizmodo]

Innovative packaging is a very powerful way for alcohol brands to distinguish themselves in a crowded space. Bong Vodka, a premium Vodka from Holland, is the latest trendy entrant in the Vodka space. [thanks, Josh Spear]

Another clever new Vodka product is a flavored Vodka gel packaged in a transparent toothpaste tube. “Go Wodka Extreme” is currently just sold in Germany and Austria. I can see this being the rage in clubs from Ibiza to Shanghai. [thanks, cool business ideas]