Companies are increasingly depending on consumers to generate innovative ideas, a trend which is enabled by technology, and something I will be talking about more. I have on my “to read” list Eric von Hippel’s book – Democratizing Innovation.

Kettle Chips is hosting its second annual new flavor competition online now. The company solicited new flavor ideas from consumers, and developed five flavors that were deemed to have market potential: Buffalo Bleu Cheese, Dirty Martini, Tuscan Three Cheese, Spicy Mary, and Creamy Caesar. Consumers are encouraged to order samples of the five flavors (only a limited quantity are available), and vote for their favorite. The winning chip flavor will be produced this year!